Hugh Hefner dead at 91

Playboy Mansion

Sensationalism sells and Hefner only proved that nobody could have done it any better than him.

The original Playboy of the world Hugh Hefner, founder of American men's lifestyle and entertainment magazine "Playboy", has died on 28th September at his Playboy Mansion in Los Angeles from natural causes.

BBC News reported that he successfully tapped into a new generation of Americans who were enjoying rising standards of living in the boom years of the 1950s and 60s.

Actress Jenny McCarthy and the Reverend Jesse Jackson led the tributes to Hugh Hefner after the Playboy founder died of natural causes on Wednesday at the age of 91.

Hefner's son Cooper also issued a statement in which he traced back his father's journey into spearheading a sexual revolution, along with freedom of expression in the US.

Hefner proved to be a genius at branding.

The legend Hugh Hefner, who started the Playboy magazine is no more with his. Madison did come out with a few memoirs that depicted her time at the Playboy Mansion that ended up ruffling some feathers with Playboy and her former Playmates, including her tell-all bookDown The Rabbit Hole: Curious Adventures And Cautionary Tales Of A Former Playboy Bunny. The first issue, which featured a nude photograph of Marilyn Monroe-Hefner bought the rights for $500-was an immediate sensation. Hefner's daughter, Christie, was CEO of Playboy Enterprises for more than 20 years.

Amazon previous year announced a 13-episode docuseries, "American Playboy: The Hugh Hefner Story" - further proof that his legacy will outlive the pages of his magazine.

According to Biography.com, he raised $8,000 from 45 investors-including $2,000 from his mother and brother combined-to launch Playboy magazine.

"Godspeed, Hugh Hefner", she tweeted, along with a picture of the two of them hugging.

Hefner made good on his image as a ladies' man who spent the majority of his at-home time in silk pajamas and a smoking jacket.

Hefner's more rarefied approach to Playboy and its clientele - the "What sort of man reads Playboy?" ethos, which proffered lifestyle advice as well as centerfolds - eventually faced competition from more prurient fare, which capitalized on the inroads that Hefner had helped carve out.

Hefner is survived by his 31-year-old wife, Crystal, and four grown children, Playboy said.

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